Craig Harvey Attorney: A Website Case Study
Craig Harvey Attorney is a boutique legal practice based on the 4th Floor of the West Tower at Nelson Mandela Square, Sandton, handling criminal law, cannabis law, property law, and contract law, including conveyancing. Harvey is an Attorney of the High Court of South Africa, holding Legal Practice Council Firm Number 14858.
About Craig Harvey Attorney
The practice’s spread of specialisations, criminal defence, cannabis law, property, and contract work, is genuinely varied for a single practitioner, and each area attracts a client in a very different situation: someone facing criminal charges has an entirely different emotional state and set of priorities than someone finalising a property transfer.
What the website needed to do
With such varied practice areas under one attorney, the site needed each to read as its own clear, distinct offering, since a client facing criminal charges searching urgently for representation and a client planning a property transaction on a longer timeline need very different tones and different information presented first. Formal credentials, being an Attorney of the High Court and holding a Legal Practice Council firm number, needed real, visible placement too, since verifying an attorney’s standing is a legitimate and important step for any prospective client.
A boutique, single-attorney practice also needed the site to build genuine personal trust, since clients in this setting are choosing to work with Craig Harvey specifically, not an anonymous larger firm.
Why this matters for boutique and solo legal practices generally
For a boutique or solo legal practice covering multiple areas of law, the website’s job is helping each type of prospective client, who may arrive in very different emotional and practical states, quickly find content that speaks to their specific situation. A criminal law client under real stress needs fast, clear, reassuring information; a property client wants confidence in a smooth, professional transaction process. Neither is well served by generic legal services copy.
Formal legal credentials, admission status, practice council registration, need to be genuinely easy to find, since verifying that an attorney is properly admitted and in good standing is a reasonable and common step for anyone choosing legal representation.
The result
Craig Harvey Attorney’s site is live now at craigharvey.co.za, built to present each distinct practice area clearly while making formal legal credentials easy to verify. It is one of the practices featured on our portfolio.
Considering something similar?
Boutique and solo legal practices vary in cost depending on how many practice areas need their own content. Our Business Website package is the usual starting point. Request a quote and we can confirm exact pricing for your practice.
Frequently Asked Questions
How much does a website for a boutique legal practice cost?
It depends on how many practice areas need their own content. Our Business Website package is the usual starting point, and we confirm exact pricing once we understand your practice.
How should a solo attorney handling several unrelated practice areas structure their website?
By separating each practice area clearly, since clients arriving for different reasons, criminal defence versus a property transaction, for example, are often in very different situations and need different tone and information presented first.
Why does formal legal credential verification matter on an attorney’s website?
Because confirming that an attorney is properly admitted to practice and in good standing with the relevant regulatory body is a reasonable, common step for anyone choosing legal representation, and making this information easy to find removes friction from that verification.
Does a solo practice need to build personal trust differently than a larger firm?
Yes. A client choosing a boutique or solo practice is often choosing that specific attorney, not an interchangeable firm, so genuine personal credibility, background, and approach deserve real space rather than being treated as secondary to the practice areas themselves.
Should urgent practice areas like criminal law be presented differently to considered ones like property law?
Yes. A criminal law client is often under real, immediate stress and needs fast, clear, reassuring access to contact information, while a property client on a longer timeline can be served with more detailed process explanation. Recognising this difference in tone and structure serves both better.
How long does a website project for a boutique legal practice take?
We confirm the timeline once the scope is agreed. It mostly depends on how many distinct practice areas need their own dedicated content.
Why does an office address matter for a legal practice’s website?
Because a physical, professional address, particularly a recognisable one, reassures a prospective client that they are dealing with an established, accountable practice rather than an informal or hard to locate operation, which matters for a decision this consequential.
Should a niche practice area, like cannabis law, be presented as prominently as more established ones?
Yes, where the practice genuinely handles it well. An emerging or less common practice area can be a genuine differentiator that attracts clients specifically seeking that expertise, and hiding it among more conventional practice areas wastes a real point of distinction.
