Keep Me Safe Online: A Website Case Study
Keep Me Safe Online exists to make the digital world safer for children, giving parents, educators, and communities practical tools and real support. It is run by Rene Mattheus, a cybercrime and technology attorney and author of the e-book Digital Safety in the Age of AI, who also runs the tech law practice Pattern Interrupt Consulting, another JWD project.
About Keep Me Safe Online
The resources offered are genuinely practical: family digital safety agreement templates, device and app guidance, staff training and school presentations, parent workshop materials, student awareness guides, incident response frameworks, and specific guidance on cyberbullying and sextortion response. The organisation also helps with POPIA and privacy compliance and can assist with letters of demand where needed. Mattheus has spoken at the ITWeb Security Summit in Cape Town, and the site features testimonials from named clients including Diane Hill, Bronwyn Moore, Marissa Brendel, and Loche Manuel.
What the website needed to do
Digital safety for children spans very different audiences with different needs at the same time: a worried parent wanting practical guidance for their own family, a school wanting staff training and student presentations, and someone in the middle of an active incident, cyberbullying, sextortion, needing urgent, clear direction. The site needed to serve all three without any one need getting lost, since a parent in an active crisis and a school planning routine training are looking for very different things at very different speeds.
Rene’s own credentials, as a practising cybercrime and technology attorney, needed real, clear placement, since they are exactly what separates genuine expert guidance from well-meaning but unqualified advice in a space where the stakes for a family can be serious.
Why this matters for advocacy and safety organisations generally
For any organisation working across urgent crisis support and calmer, planned education or training, the website needs clear, separate paths for each, since someone in an active incident needs fast, direct guidance above everything else, while someone planning ahead, a school booking training, for instance, is in a completely different, more considered decision process.
Professional credentials also carry real weight in a space like digital safety, where the person seeking help is often frightened or overwhelmed and specifically needs to trust that the guidance comes from genuine legal and technical expertise, not just good intentions.
The result
Keep Me Safe Online’s site is live now at keepmesafeonline.org, built to serve parents, schools, and people in active incidents with clear, appropriately urgent paths, backed by Rene’s genuine legal expertise. It is one of the organisations featured on our portfolio. Rene also left JWD a real review after the project, which you can read in full on our reviews page.
Considering something similar?
Advocacy, safety, and awareness organisations vary in cost depending on how many distinct resource types need presenting. Our Business Website package is the usual starting point. Request a quote and we can confirm exact pricing for your organisation.
Frequently Asked Questions
How much does a website for an advocacy or safety organisation cost?
It depends on how many distinct resource types and audiences need their own content. Our Business Website package is the usual starting point, and we confirm exact pricing once we understand your organisation.
How should a site serve both urgent crisis needs and calmer, planned education?
With clearly separated paths. Someone facing an active incident needs fast, direct guidance above everything else, while someone planning ahead, like a school booking training, is in a slower, more considered process, and conflating the two paths serves neither well.
Why do professional credentials matter so much for a digital safety organisation?
Because someone seeking help is often frightened or overwhelmed and needs to trust that guidance comes from genuine expertise, not just good intentions. Visible legal or technical credentials help establish that trust quickly at a moment when it matters most.
Should real client testimonials be featured on an advocacy organisation’s website?
Yes, where genuinely given. Real, named testimonials build credibility for an organisation whose work is often personal and sensitive, showing prospective clients that real people have trusted and benefited from the support offered.
Can a founder’s other professional work strengthen an advocacy organisation’s credibility?
Yes, where genuinely connected. A founder’s related legal or technical practice, in this case Rene Mattheus’s tech law firm Pattern Interrupt Consulting, can reinforce that the organisation’s guidance is grounded in real, current professional expertise rather than existing in isolation.
How long does a website project for an advocacy or safety organisation take?
Most projects like this run three to five weeks from a signed off brief to launch, with the timeline mostly depending on how many distinct resource types, parent guides, school materials, incident response frameworks, need their own clear content.
Should speaking engagements, like conference appearances, be featured on an organisation’s website?
Yes, where genuine. A real, named speaking engagement at an established event is independently verifiable proof of standing in the field, and it reassures a visitor that the organisation is actively recognised, not just self-described as an authority.
How should an organisation write about sensitive topics like sextortion or grooming?
Directly and clearly, without being alarmist or vague. Someone searching for this kind of help is often already frightened or in crisis, and content that names the issue plainly and moves quickly to real, practical guidance serves them far better than euphemistic language that makes the resource harder to find or trust.
