Get all the latest, must-know specs for your LinkedIn carousel ads in one simple, easy-to-read spot—no stress, just results.
Last Updated: September 2024
First, Why Are Carousel Ads So Awesome?
Before we dive into the numbers and pixels, let’s talk about why you should be excited about carousel ads. They’re one of the most engaging ad formats on LinkedIn for a few simple reasons. They let you:
- Tell a story, one card at a time.
- Showcase multiple products or features in a single ad.
- For instance, a B2B company could use the cards to feature different product categories. To see the kind of diverse inventory this format is perfect for, check out Yasu Trading Co. LLC.
- Break down complex info into easy, digestible steps.
- They’re interactive and get way more engagement than a static image!
Key Specs at a Glance (The Super-Fast Version)
In a hurry? We get it! Here are the absolute must-know specs to get you started. This is the perfect little table to screenshot for later.
| Specification | Requirement |
|---|---|
| Card Count | 2 to 10 cards |
| Image Size (Recommended) | 1080 x 1080 pixels (1:1 ratio) |
| File Type | JPG, PNG, GIF (non-animated) |
| Card Headline | Max 45 characters |
The Nitty-Gritty: LinkedIn Carousel Ad Specs
Okay, ready for the full breakdown? Here are all the details you need to make your ad absolutely perfect and avoid any frustrating rejection messages. We’ve broken it down into simple sections so you can find exactly what you need.
Creative Specs (For Your Images & Videos)
- Number of cards: You need a minimum of 2 cards and can have a maximum of 10.
- File type: Stick to JPG, PNG, or non-animated GIF files. Yep, that means no moving GIFs in your carousel cards!
- Max file size: Each image card can be up to 10 MB.
- Image ratio: A 1:1 square ratio is highly recommended because it looks great on both desktop and mobile.
- Recommended size: Aim for 1080×1080 pixels for the best quality.
- Video specs: Please note that standard Carousel Ads do not support video. You would need to use the specific Video Carousel Ad format, which has its own set of rules.
Text & Copy Specs (The Words That Sell)
- Introductory text: You have up to 255 characters for the text that appears above your carousel, but we recommend keeping it to 150 characters to avoid it being cut off.
- Card headline: Each card has its own headline, with a maximum of 45 characters. Make them count!
- Destination URL: A destination URL is required for each and every card in your carousel.
- Call-to-Action (CTA): You get to choose from LinkedIn’s pre-set list of CTAs, like “Learn More,” “Download,” or “Sign Up.”
Pro Tips to Make Your Carousel Ad Shine
Getting the specs right is step one. Making your ad genuinely amazing is the fun part! Here are a few tips we’ve learned along the way to help you stand out from the crowd.
Design & Creative Best Practices
- Use your very first card to grab attention instantly with a bold image or a compelling question.
- Connect your cards visually. Have a design element or color scheme that flows from one card to the next to encourage people to keep swiping.
- End with a strong, clear call-to-action on the very last card. Tell people exactly what you want them to do next.
- Ensure any text you place on your images is large enough to be clear and readable, even on a small mobile screen.
Copywriting Tips for More Clicks
- Make each card’s headline compelling and unique. Don’t just repeat the same thing ten times!
- Keep your main intro text short, punchy, and focused on the main benefit for the reader.
- Align your chosen CTA with the ad’s goal. If you’re offering a guide, use “Download.” If you’re promoting a service, “Learn More” is a great choice.
- Remember, an ad is only as good as the page it links to. Make sure your ad leads to an amazing website that converts.
Frequently Asked Questions (FAQs)
How many cards can a LinkedIn carousel ad have?
You can have between 2 and 10 cards in a single LinkedIn carousel ad. You must have at least two to make it a carousel!
What is the best image size for a LinkedIn carousel?
The best and recommended image size is 1080 x 1080 pixels. This square (1:1) format displays perfectly across both desktop and mobile devices.
Can I use different links for each carousel card?
Yes, absolutely! Each card can (and must) have its own destination URL. This is perfect for showcasing different products, services, or blog posts.
Can I mix videos and images in one carousel ad?
No, you cannot mix static images and videos within a standard image carousel ad. LinkedIn has a separate format for video carousels if you wish to use video.
Why isn’t my GIF animated in the carousel ad?
LinkedIn carousel ads support the GIF file type, but they do not support animation. The GIF will be displayed as a static, single-frame image.
What file types are supported for carousel ad images?
You can use JPG, PNG, and non-animated GIF files for your carousel ad cards.
Running great ads is only half the battle. You need to send that valuable traffic to a website that is fast, professional, and built to turn those clicks into customers. If your site isn’t ready, we can help. Schedule a fun call with us! 🙂
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