TJ Scholtz Projects: A Website Case Study
TJ Scholtz Projects provides property maintenance, repairs, renovations, project management and removals across Cape Town and the surrounding areas. The business was founded by Jamie and Tarryn Scholtz, and its central promise is that a property owner gets one point of contact from the first site inspection through to final handover, rather than a phone full of contractors to chase.
About TJ Scholtz Projects
The company states it was founded by husband and wife Jamie and Tarryn Scholtz. Jamie Scholtz is Founder and Managing Director and runs the projects; the site says he spent 24 years in the South African Police Service before moving into hands-on project work. Tarryn Scholtz is Co-Founder and Director of Marketing, and the site says she brings 12 years in the real estate industry and continues to work as an agent alongside the business.
That second detail matters more than it first appears. A property services company whose marketing director is a practising estate agent has direct, current visibility of what landlords, sellers and buyers actually need done to a property and when they need it done by. The website had to reflect a business that understands the property cycle, not just the trades.
The work splits into four services: property services (the ongoing maintenance a building needs), renovations (bathrooms, kitchens, flooring, ceilings, tiling, alterations), project management, and removals and property clear-outs. Five audiences are served: residential, rental, commercial, schools, and the property professionals who manage all of the above.
The real problem the site had to solve
This was not a case of putting an existing business online unchanged. The site had to carry a repositioning.
Removals had been the whole business. It is now one of four services, and the site says so plainly rather than quietly demoting it: “Still very much part of what we do, now as one of the property services we offer rather than the whole business.” A website that simply led with removals would have anchored the company to the smaller, lower-value work it was deliberately moving beyond. One that hid removals entirely would have thrown away an existing revenue line and confused returning customers.
The solution was to make project management the headline rather than any individual trade. The homepage leads with “More Than a Trade. A Managed Service.” and the services page marks project management as the most important of the four. Every other service sits underneath that idea. A visitor who arrives looking for a bathroom renovation, a tenant changeover or a furniture collection finds their specific need, but finds it inside a company that manages the whole job.
Making a service business legible when there is no product
The hardest thing about a property services site is that there is nothing to photograph before the sale and nothing to price on a page. Every job is different, every quote depends on a site visit, and the customer is buying a promise about how the work will be run.
Two structural decisions carry most of the weight here.
The first is the seven step process page. “How We Work” sets out site inspection, scope and quote, plan, coordinate, manage, snag and inspect, handover, and it explicitly applies the same seven steps “whether it is a leaking tap or a full renovation”. For a customer who has been burned before by a contractor who vanished mid job, a published, numbered process is the closest thing to a guarantee that a website can honestly offer. It converts an intangible promise into something the visitor can read and hold the business to.
The second is the deliberate absence of pricing. The site says it directly: “Every quote is prepared on what we actually see at the property, which is why there are no fixed prices on this site.” That sentence does real work. Rather than leaving a visitor to wonder why the prices are missing, it explains the reasoning and turns a potential objection into evidence of the same care the rest of the site is selling. A published price for a renovation the business has not yet seen would be a guess, and the site says so.
Who we help, said properly
Most trade websites either address homeowners only, or list every possible customer in one undifferentiated paragraph. Neither works when the same business genuinely serves five distinct audiences with different buying triggers.
A homeowner is thinking about the house they live in. A landlord is thinking about a date, a tenant and a budget. An estate agent needs a property presentable before it goes to market. A property manager needs one contact across a portfolio. A school needs work planned around the term calendar, which is a scheduling constraint no other customer has.
The site gives each of these a named section with its own sentence, so a visitor recognises themselves rather than reading past a generic list. The schools case is worth calling out: “Term-time and holiday works planned around the school calendar” tells an educational facility that the business understands the one thing that governs every decision they make about maintenance.
Making it easy to start a conversation
For this kind of business the enquiry rarely starts as a formal quote request. It starts as a question. WhatsApp is presented as the fastest way to make contact, alongside a phone number and a quote form, and those options appear consistently throughout the site rather than being buried on a contact page.
The quote form itself is protected against automated submissions, which matters for a small business where every enquiry lands with a real person who has to read it. A form that fills up with spam gets ignored, and an ignored form loses genuine leads.
Why this matters for property and trade businesses generally
Three things transfer from this project to any property services, maintenance or renovation business.
Lead with how you work, not what you own. A trade business without a large photographed portfolio can still compete by publishing its process. A visitor who can read the seven steps you will follow knows more about what it is like to work with you than one who has seen ten more photographs of finished kitchens.
Explain a missing price rather than leaving a gap. Buyers do not object to the absence of pricing nearly as much as they object to feeling that something is being concealed. One honest sentence about why a real quote needs a site visit is more persuasive than a made up “from” price that the business cannot stand behind.
Name each audience separately if you genuinely serve them differently. A landlord and a school are not the same customer, and a single “we serve residential and commercial clients” line speaks to neither. Give each one a sentence that proves you understand their particular constraint.
The result
The TJ Scholtz Projects site is live at tjscholtz.com, built around a managed service positioning, a published seven step process, five clearly separated audiences, and WhatsApp as the primary route to a first conversation. It is one of the businesses featured on our portfolio.
Considering something similar?
Property services and renovation businesses vary in cost depending on how many services need presenting and how much process detail the site has to carry. Our Business Website package is the usual starting point, and our website design costs guide sets out the tiers across the market. Request a quote and we can confirm exact pricing for your business.
We are a Cape Town studio, and this is one of our local projects. More on Cape Town website design, including the other businesses we have built for.
Frequently Asked Questions
What should a property maintenance website include?
The services you actually offer, split so a visitor can find their specific need quickly, a clear explanation of how a job runs from first contact to completion, the types of client you work with, and an easy way to start a conversation. For a business that quotes per site visit, a published process does more convincing than a price list.
Should a trade business publish prices on its website?
Only where a real fixed price exists. If every job needs a site inspection before it can be quoted honestly, say that on the page and explain why. Leaving pricing out with no explanation reads as evasive; explaining it reads as careful. An invented “from” price you cannot stand behind is worse than either.
How do you present a business that offers several different services?
Decide which one is the real proposition and let the others sit underneath it. For TJ Scholtz Projects the proposition is managed project delivery, so project management leads and the individual services follow. Presenting four services as four equal options leaves the visitor to work out what the business is actually for.
Is WhatsApp worth putting on a business website in South Africa?
For service businesses, usually yes. A property enquiry often starts as a question rather than a formal quote request, and many South African customers will send a WhatsApp when they would not complete a form. It works best alongside a phone number and a form rather than replacing them.
Does a service business need a separate page explaining its process?
If the service is intangible and quoted per job, a process page is one of the most useful pages on the site. It answers the question the customer is actually asking, which is not “what do you do” but “what happens after I call you”. It also gives you something concrete to point at during a sales conversation.
How do you handle a business that has changed what it sells?
Say it plainly on the page. TJ Scholtz Projects moved from removals to a broader property services offering, and the site states that removals is now one service rather than the whole business. Returning customers are not confused and new visitors see the fuller offering, which is better than quietly hiding the older service or letting it dominate.
How long does a website like this take to build?
We confirm the timeline for a site like this once the scope is agreed. The variable is almost always how quickly the content, service descriptions and photography come together, not the build itself.
