Soma Laser: A Website Case Study

By Shane Snyman, JWD Website Design 7 August 2026

Soma Laser is a skincare and laser clinic in Pretoria, established in 2009, offering what it describes as affordable, medical grade skincare and anti-aging treatments for all skin types. The clinic runs five treatment rooms and three nail stations, and treats a genuinely wide menu, from laser hair removal and Dermalogica facials through to fat freezing, micro-needling, and tattoo removal.

About Soma Laser

The treatment list is long: laser hair removal using an Elysion-Pro Diode medical laser, Dermalogica facials, Lamelle chemical peels, micro-needling, fat freezing, tattoo removal, threading, waxing, electrolysis, nails, brow and lash treatments, massage, skin tightening, microdermabrasion, and IPL. The clinic also runs a “Blow Wave Bar” stocking Inoar and Paul Mitchell products, and accepts Payflex for payment flexibility.

That breadth is the clinic’s strength and its main website challenge at once. A menu this long, spread across skincare, laser, nails, and hair, can easily turn into an overwhelming wall of services if the site does not organise it clearly.

What the website needed to do

With this many distinct treatment categories, the job was to group related treatments logically (laser treatments, skin treatments, hair and nails) so a visitor searching for one specific thing, tattoo removal, or fat freezing, or a Dermalogica facial, lands on content that speaks directly to that treatment rather than a generic services list. Each treatment category needed enough real detail to answer the obvious first questions (what does it involve, how many sessions, is it right for my skin type) without turning the site into a medical textbook.

Payment flexibility mattered too. Listing Payflex clearly matters for a clinic where some treatments, like a course of laser sessions, represent a real spend, and knowing there is a pay-later option upfront can be the difference between someone enquiring and someone bouncing.

Why this matters for skincare and aesthetics clinics generally

Aesthetics and skincare is a trust-heavy category. People are making decisions about their own skin, often for treatments they have never had before, from a business they may not have visited yet. A clinic with a long treatment menu benefits from breaking it into clear categories with enough real explanation per treatment that a first-time visitor feels informed rather than sold to.

It is also worth noting, generally, that any South African clinic offering invasive or injectable procedures needs the practitioner to hold HPCSA or SANC registration, since practising without it is a criminal offence, and displaying relevant registration is a genuine trust signal wherever it applies. Non-invasive treatments like facials, laser hair removal, and microdermabrasion do not carry the same registration requirement, but clear, honest treatment descriptions still do the trust-building work in their place.

Our guide to website design for medical aesthetics clinics covers this category, including the registration question, in more depth.

A clinic offering nail and hair services alongside laser and skincare treatments also benefits from making that range genuinely visible rather than treating it as a footnote. Some visitors arrive specifically looking for a nail appointment or a blow wave and have no idea the same venue also runs an advanced laser and skincare practice, and the reverse is just as true, so the site’s structure needs to introduce a first-time visitor to the full range without overwhelming someone who already knows exactly what they came for.

Naming specific equipment, like the clinic’s Elysion-Pro Diode laser, is a small detail that does real work too. Skincare and aesthetics clients researching laser hair removal often specifically look up the equipment a clinic uses, since laser technology genuinely varies in comfort, speed, and suitability for different skin types, and naming the actual machine signals a clinic confident enough in its equipment to be specific rather than vague.

The result

Soma Laser’s site is live now at somalaser.co.za, organised around the clinic’s real treatment categories with the Blow Wave Bar and nail services given their own space alongside the core laser and skincare offering. It is one of the businesses featured on our portfolio.

Considering something similar?

A clinic’s cost depends on how large and varied its treatment menu is. Our E-Commerce Website package is the usual starting point for a menu this size, giving room for structured service categories and, where relevant, online booking or product sales. Request a quote and we can confirm exact pricing for your clinic.

Frequently Asked Questions

How much does a website for a skincare or laser clinic cost?

It depends on how large and varied the treatment menu is. Our E-Commerce Website package is the usual starting point for a long menu; a smaller, single-focus clinic can work well with our Business Website package. We confirm exact pricing once we understand your clinic.

How should a clinic organise a long list of treatments?

Group related treatments into clear categories rather than listing everything on one page. A visitor searching for one specific treatment should land on content that speaks directly to it, with enough detail to answer the obvious first questions, rather than scrolling through an undifferentiated list.

Does a skincare clinic need online booking?

It helps, but it is not mandatory. Some clinics prefer a clear enquiry or callback form, particularly for treatments that need an initial consultation before booking. Others benefit from a full booking calendar. The right choice depends on how the clinic actually manages its diary today.

Is registration required for laser and skincare treatments?

It depends on the treatment. Invasive or injectable procedures legally require HPCSA or SANC registration in South Africa. Non-invasive treatments like facials, laser hair removal, and microdermabrasion do not carry the same requirement, but a clinic offering both should be clear on its site about which is which.

Should payment options like Payflex be shown on the site?

Yes, especially for clinics where a course of treatments represents a meaningful spend. Making a pay-later or instalment option visible upfront, rather than only at checkout, reduces hesitation for someone who is interested but weighing up the cost.

Most projects like this run four to six weeks from a signed off brief to launch, since organising a long treatment list into clear categories, and gathering the right descriptive detail for each, takes real time to get right. Clinics with fewer treatment categories, or ones already well documented, tend to move toward the faster end of that range.